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Ice Rink Sponsorship

Ice Rink Sponsorship

Ice skating sponsorship opportunities

Since its first year in 2001, Life's ice rink has become a well-established and popular part of the region’s cultural identity. It was recently listed as the second most popular winter attraction in Newcastle, after Fenwick's festive window.

Running annually for almost four months from November to February, Life is home to one of Europe’s longest running outdoor ice rinks and attracts significant media coverage.

Target audience: families, 12 – 18 year olds and students

The rink is situated on Times Square which sees a significant footfall of over 300,000, as well as the 80,000+ skaters each year. Approximately 10,000 school children also enjoy a skating session from November to February.

Exclusive ice rink sponsorship would offer the following benefits:

  • 40 advertising boards around the inner perimeter of the ice rink.
  • Promotion of your brand throughout our marketing campaign across print, advertising, direct mail, digital and social channels.
  • Metro radio coverage.
  • Exclusive naming rights.
  • Brand inclusion on large scale ice skating adverts displayed on Times Square digital screen, central motorway digital screen plus regional screens in Manchester and Glasgow.
  • Branding inside the ice rink marquee.
  • Branding in Times Square Café.
  • Pre-launch event.
  • One exclusive ice rink hire.

Cost £30,000

Additional costs:

  • Regular ice rink board - artwork and set up £100 + vat per board
  • Digital ice rink board - estimated cost for all boards £50,000 + vat

For further information please contact:

Sheila Smith

t: (0191) 243 8282